With this Cookie Policy, the website operator informs the website user about the use of cookies or similar storage technologies (hereinafter "cookies") on this website.

What are cookies?

Cookies are small text files that are stored by the web browser on the user's terminal device for the purpose of storing certain information. The next time our website is called up with the same terminal device, the information stored in cookies is sent back to our website ("first-party cookie") or another website to which the cookie belongs ("third-party cookie").

Through the information stored and returned in the cookie, the respective website recognizes that the user has already called up and visited it with the web browser of his end device. We use this information to optimally display the website to the user according to his or her preferences.

However, only the cookie itself is identified on the end device. Any further storage of personal data will only take place if the user gives us his express consent to do so or if this storage is absolutely necessary in order to be able to use the service offered and called up.

Cookies that are not strictly necessary to provide the services on this website will only be used after consent has been given. By giving consent to the use of cookies based on a notice ("cookie banner") provided by us on the website, the user consents to the use of cookies.

The user can adjust his cookie settings individually at any time, for example by activating or deactivating individual cookie categories.

How the user can disable or delete cookies in general (including the absolutely necessary cookies) in his browser is described under the item "Disabling or deleting all cookies"

If the user has given consent to the use of cookies on the basis of a notice ("cookie banner") issued by us on the website, the lawfulness of the data processing is based on Art. 6 para. 1 sentence 1 lit. a DSGVO. If no consent is requested, our legitimate interest (i.e. interest in the analysis, optimization and economic operation of this website and services) within the meaning of Art. 6 para. 1 p. 1 lit. f DSGVO constitutes the legal basis for the use of cookies.

Categories of cookies used

Depending on their purpose and function, we divide the cookies used by the website into the following categories:

  • Essential
  • Statistics
  • Marketing

Essential cookies

Essential cookies ensure that this website or service functions properly. That is, without these cookies, this website or service is not usable as intended. This type of cookie is used exclusively by the operator of the website (first-party cookie) and all information stored in the cookies is sent only to this website.

The following essential cookies are used on our website:

Name Description declared as
_ab Used in connection with access to admin. Essential
_secure_session_id Used in connection with navigation through a storefront. Essential
__cfduid The _cfduid cookie helps Cloudflare detect malicious visitors to our Customers’ websites and minimizes blocking legitimate users. Essential
Cart Used in connection with shopping cart. Essential
cart Used in connection with shopping cart. Essential
cart_sig Used in connection with checkout. Essential
cart_ts Used in connection with checkout. Essential
checkout_token Used in connection with checkout. Essential
Secret Used in connection with checkout. Essential
secure_customer_sig Used in connection with customer login. Essential
storefront_digest Used in connection with customer login. Essential
_shopify_u Used to facilitate updating customer account information. Essential
XSRF-TOKEN Used in connection with GDPR legal Cookie. Essential
gdpr_legal_cookie_session Used in connection with GDPR legal Cookie. Essential
_bc_c_set Used in connection with GDPR legal Cookie. Essential
_tracking_consent For Shopify User Consent Tracking. Essential

 

Cookies that are absolutely necessary cannot be deactivated or activated individually. The user has the option at any time to adjust his cookie settings or to generally disable cookies in his browser (see item "Disabling or deleting all cookies").

 

Statistics and marketing cookies

Statistical cookies help store owners understand how customers interact with websites by collecting and reporting information anonymously. Marketing cookies are used to track visitors across websites. The goal is to serve ads that are relevant and appealing to individual users, making them more valuable to third-party advertisers.

Statistics Cookies collect information about how this website is used in order to improve its attractiveness, content and functionality based on this information. These cookies help us to determine, for example, whether and which sub-pages of this website are visited and which content users are particularly interested in. We record the number of times a page is accessed, the number of sub-pages accessed, the time spent on the website, the order of the pages visited, which search terms led our users to us, the country, region and, if applicable, the city from which access is made. In addition, we record movements, such as "clicks" and scrolling with the computer mouse, to understand which areas of this website are of particular interest to our users. As a result, we can tailor the content of this website more specifically to the needs of our users and improve our offering. The transmitted IP address of a computer is automatically anonymized and does not allow us to draw any conclusions about the individual user.

We reserve the right to also use information obtained by means of cookies from an anonymized analysis of the usage behavior of users of the websites to display specific advertising for our products. We believe that the user benefits from this because we display advertising or content that we assume, based on the surfing behavior, matches the user's interests.

The user of the website has the right to object, on grounds relating to his or her particular situation, to the processing of personal data concerning him or her which is carried out for statistical purposes pursuant to Article 89(1) of the GDPR. In order to exercise these and other data subject rights, a data subject may at any time contact the contact address indicated below.

Marketing- / Third Party- / cookies requiring consent originate from external advertising companies, among others, and are used to collect information about the websites visited by the user, for example, to create targeted advertisements for the user.

The following statistics and marketing cookies are used on our website:

Name Description declared as
_orig_referrer Used in connection with shopping cart. Marketing & Analytics
_landing_page Track landing pages. Marketing & Analytics
_s Shopify analytics. Marketing & Analytics
_shopify_fs Shopify analytics. Marketing & Analytics
_shopify_s Shopify analytics. Marketing & Analytics
_shopify_y Shopify analytics. Marketing & Analytics
_y Shopify analytics. Marketing & Analytics
_shopify_sa_p Shopify analytics relating to marketing & referrals. Marketing & Analytics
_shopify_sa_t Shopify analytics relating to marketing & referrals. Marketing & Analytics
_shopify_uniq Shopify analytics. Marketing & Analytics
_shopify_visit Shopify analytics. Marketing & Analytics
tracked_start_checkout Shopify analytics relating to checkout. Marketing & Analytics
ki_r Shopify analytics. Marketing & Analytics
ki_t Shopify analytics. Marketing & Analytics
ab_test_* Shopify analytics. Marketing & Analytics
bc_tgm_fbp Used in connection with GDPR legal Cookie tag-manager for facebook pixel. Marketing & Analytics
_fbp Used in connection facebook pixel. Marketing & Analytics
bc_tgm_ua Used in connection with GDPR legal Cookie tag-manager for google analytics. Marketing & Analytics
_ga Contains a randomly generated User-ID. This ID enables Google Analytics to recognize returning users on this website and to merge data from previous visits. Marketing & Analytics
_gid Used in connection with GDPR legal Cookie tag-manager for google add words. Marketing & Analytics
_gat Used in connection with GDPR legal Cookie tag-manager for google add words. Marketing & Analytics
_dc_gtm_XXXXXXXXX Used in connection with GDPR legal Cookie tag-manager for google add words. Marketing & Analytics
_gat_gtag_XXXXXXXXX Used in connection with GDPR legal Cookie tag-manager for google add words. Marketing & Analytics
_gac_XXXXXXXXX Used in connection with GDPR legal Cookie tag-manager for google add words. Marketing & Analytics
bc_tgm_gtm Used in connection with GDPR legal Cookie tag-manager for google tag-manager. Marketing & Analytics
_aw_m_*****

Used by AWIN to track user visits from other sites.

Cookies from the following providers are used for remarketing:

  • Usemax
  • Targerting360 
  • Reach Group 
  • Advanced Store
Marketing & Analytics
ly-lang-selected The automated language detection will set the language according to the users setup browser language and not by his actual geo-location.  Marketing

 

declared as Based on the consent of the website user, the so-called "Facebook pixel" of the social network Facebook, which is operated by Facebook Inc., 1 Hacker Way, Menlo Park, CA 94025, USA, or, if you are a resident of the EU, Facebook Ireland Ltd, 4 Grand Canal Square, Grand Canal Harbour, Dublin 2, Ireland ("Facebook"), is used within this online offer.

Facebook is under the Privacy-Shield-agreement and thereby offers a guarantee of compliance with European data protection law (https://www.privacyshield.gov/participant?id=a2zt0000000GnywAAC&status=Active).

With the help of the Facebook pixel, it is possible for Facebook to determine the visitors to our online offer as a target group for the display of ads (so-called "Facebook ads"). Accordingly, we use the Facebook pixel to display the Facebook ads placed by us only to those Facebook users who have also shown an interest in our online offer or who have certain characteristics (e.g. interests in certain topics or products determined on the basis of the websites visited) that we transmit to Facebook (so-called "Custom Audiences"). With the help of the Facebook pixel, we also want to ensure that our Facebook ads correspond to the potential interest of users and do not have a harassing effect. With the help of the Facebook pixel, we can further track the effectiveness of the Facebook ads for statistical and market research purposes by seeing whether users were redirected to our website after clicking on a Facebook ad (sog. „Conversion“).

The processing of data by Facebook takes place within the framework of Facebook's data usage policy. Accordingly, general instructions apply to the display of Facebook ads, in the data usage policy of Facebook: https://www.facebook.com/policy.php. For specific information and details about the Facebook Pixel and how it works, visit Facebook's help section: https://www.facebook.com/business/help/651294705016616.

The user can object to the collection by the Facebook pixel and the use of his data for the display of Facebook ads at any time via the cookie setting. In order to set which types of advertisements are displayed to the user within Facebook, the user can visit the page set up by Facebook and follow the instructions there regarding the settings for usage-based advertising: https://www.facebook.com/settings?tab=ads. The settings are platform-independent, i.e. they are applied to all devices, such as desktop computers or mobile devices.

The user can further object to the use of cookies that are used for reach measurement and advertising purposes via the Network Advertising Initiative's deactivation page (https://optout.networkadvertising.org/), additionally via the US website (https://www.aboutads.info/choices) or the European website (https://www.youronlinechoices.com/uk/your-ad-choices/) disagree.

If the user does not want to agree to the corresponding data collection (anymore), he can object and deactivate the data collection under the following link: https://de-de.facebook.com/help/769828729705201/.

The User may object to the use of marketing cookies at any time by adjusting his/her cookie settings accordingly.

Disable or delete all cookies

The user can set his web browser in such a way that the storage of cookies on his terminal device is generally prevented or he is asked each time whether he agrees to the setting of cookies. Once cookies have been set, the user can delete them at any time. How the whole thing works is described in the help function of the respective web browser.

A general deactivation of cookies may lead to functional limitations of this website.